Penyiaran Islam di Era Disrupsi Digital: Strategi Diskominfo Banyumas Menghadapi Tantangan Media Baru

Abstract

The digital disruption era has significantly transformed the landscape of Islamic broadcasting. The government, through regional agencies such as the Department of Communication and Informatics (Dinkominfo) Banyumas, must adapt to new media challenges to ensure the effective dissemination of Islamic messages. This study aims to explore the strategies employed by Dinkominfo Banyumas in utilizing digital platforms for Islamic broadcasting. Employing a qualitative descriptive method, data were collected through interviews, documentation, and observation. The findings reveal that Dinkominfo optimizes social media use, develops humanistic Islamic content, and collaborates with religious figures and Islamic communities. These strategies help overcome digital barriers and promote inclusive religious communication in the digital age. The study contributes to understanding how local governments can facilitate religious broadcasting in a rapidly changing media environment.

Keywords: Islamic broadcasting, digital disruption, new media, Dinkominfo, strategy